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Why Go Green

why go green

what you put on your skin is just as important as what goes in your body.

60% of everything applied topically to your skin is absorbed into the body, so it’s vital to understand what ingredients you are using and how they can affect you. By choosing clean, green beauty products made with organic, sustainable ingredients, you’re actively making a healthful impact on your body and the earth.

Using high quality ingredients derived from nature.
Always non-toxic and free of harmful chemicals.
Products are made in small batches for quality control and reduced waste.
In-house production and manufacturing minimizes our carbon footprint.
All packaging is recyclable with eco-friendly labels.
Cruelty-Free Certified

The LaNatura Promise

1. Truly Natural Products

All of our ingredients are food grade, derived from plants and sourced organically where possible because unsafe synthetics and chemicals have no place on your skin. We believe in transparency for our products, so our packaging includes common names and the INCI system (International Nomenclature of Cosmetic Ingredients) for ingredients to let you know exactly what you’re getting with our products.

2. Simple but Effective

It’s not enough for a product to read “natural” and “organic” on the label—the formula has to be potent enough for you to see results. To ensure the maximum efficacy of our products, each formula features a simple but powerful ingredient list that delivers a high concentration of plant-based nutrients to benefit the skin. We intentionally avoid unnecessary synthetics and fillers to let the power of plants shine through.

3. Locally Made

Our products are made in small batches daily at our manufacturing facility in Los Angeles. This helps us reduce waste and our carbon footprint, and ensures our high standards of freshness and quality control are consistent throughout the production process. We support our local businesses by sourcing from the USA as much as possible and also work with environmentally responsible vendors to create our recyclable packaging and labels.