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Brand Story

About lanatura


Our mission is to create superior, sustainable organic skin and body care that is completely free of chemical and synthetic ingredients. Since cosmetics are largely unregulated, we simply work harder to stay ahead of natural ingredient trends and skin care innovations so we can one day raise standards for the entire beauty industry. We are always trying to be better at what we do, and hope you’re equally inspired to better yourself too.

Be better to your health.

The best way to combat the everyday stresses of life is to simplify and slow down. For this reason, we enrich our skin and body care with active superfood ingredients to counterbalance the aging effects of free radicals and environmental toxins. We also used influences from Aromatherapy and Homeopathy to treat the senses and promote an overall sense of well-being.

Be better to EVERY body.

We strive to create safe, allergen-free formulas so they can be enjoyed by everyone. All of our skin and body care products are vegan, gluten-free and free of parabens, sulfates, synthetic fragrances and dyes. We also offer a non-toxic pet wash and itch relief spray for four-legged friends to enjoy.

Be better to animals.

Animals are to love and be loved. We do not condone the inhumane treatment of animals and we never engage in animal testing for our products and ingredients. LaNatura skin care is entirely cruelty-free, vegan and formulated without animal ingredients.

Be better to the environment.

Our skin care is exclusively manufactured in-house at our facility in Los Angeles. This gives us complete oversight as our products are made in small batches daily to ensure optimal quality and to reduce waste. We source our ingredients from the USA as much as possible and work with local, environmentally responsible businesses to produce eco-friendly packaging and labels. We use PET packaging and source labels from a 100% wind & solar power manufacturer.