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Meet the founder

SABINA CHAZ


Raised in the agriculture-rich Puglia region of southern Italy, Sabina Chaz developed an early appreciation for living off the land. She learned about local herbs and edibles from her grandfather and was taught her grandmother’s favorite health remedies in the kitchen-slash-pharmacy: chamomile rinses for shiny hair, olive oil to moisturize skin and crushed thyme to heal bruises. Realizing that health and nature are closely intertwined, Sabina’s fascination with the “power of plants” ultimately inspired her career in the beauty industry.

Sabina was trained in Esthetics at Arnould-Taylor Therapy College in London, earning certifications in Physical Therapy Techniques, Facial Prosthetic Rebuilding and Makeup for Black and White Photography.

After twenty years of research and development, I am proud to introduce LaNatura’s elite, anti-aging skin care. My innovative formulas replenish collagen and elastin to firm, smooth and enhance the skin with a radiant glow.” - Sabina Chaz

After receiving an Esthetics degree from London’s Arnould-Taylor Therapy College, she joined Clinique International working under the mentorship of Estée Lauder and Evelyn Lauder and leading the brand’s expansion campaign in South Africa. In 1987, she then opened LaNatura Apothecary, a Los Angeles-based retail store featuring Sabina’s handcrafted, natural bath and body care products under the LaNatura brand. With locations based in Los Angeles and Beverly Hills. La Natura was the first apothecary retailer in the U.S. to carry Aveda products, Horst Rechelbacher’s natural hair and skin care brand developed with the highest standards for safe, non-toxic cosmetic products. 

The expansion of LaNatura came through the launch of their private label division for luxury spas and retailers, such as, Japan, Bare Escentuals, MD Formulations, Origins and Four Seasons Hotels and Resorts. In 2003, Sabina received the Cosmetic Entrepreneur Award for Leadership from the Independent Cosmetic Manufacturers and Distributors Association (ICMAD).

After 20 years of curating potent botanical extracts and consulting with medical experts such as Dr. Raymond Schep (author of Eat Right for Life), Sabina released LaNatura’s anti-aging skincare collection. Starting from the simple idea that skin care should be as nutritious and safe as the food we eat, LaNatura continues to promote a natural beauty lifestyle with its expanding range of luxurious, health-conscious products.