As LaNatura's youngest Creative Director, I was brought in to help develop a new line of lip balms that embrace and go beyond the highest quality standards, adding a youthful, playful approach to the concept of well-being and healthy benefits. With this, Juicy! Lip Balms were created with expression in mind, perfect for those who want to do good for their body while uncompromising their individuality. Using only pure, fresh ingredients, our organic Shea Butter Lip Balms are ideal for everyone who likes to put a little of themselves into what they wear!